Photoshopping ads seems to be a very touchy subject. Personally I feel that it is okay to use Photoshop in ads; but in moderation. It's one thing to fix a blemish and a completely different thing to completely remove body parts.
In the Forever 21 ad it's pretty obvious that whoever was doing the Photoshop editing took it a little too far (and didn't do a very good job); I don't think it's right to change how a person actually looks. Honestly I don't see why the company would even want to remove a part of the model, especially when that showcases the look and fit of the product. Although many people realize that most models and celebrities are photoshopped to look a certain way it still creates an unattainable body image that some people will go to extremes to have.
Photoshop should be used to fix small blemishes or imperfections (because no is expecting to see a model or celebrity with pimples or other blemishes) but it shouldn't be used to change a person's body. That's just crazy. And it could be used to add effects to images, like filters or whatever might be needed to fit the feel of the ad.
If companies are going to continue to airbrush their models to ridiculous standards they should have to state it somewhere on their site that the models have been altered. People have the right to know when they are looking at something that has been altered.
I also feel like companies that feel the need to airbrush their models are also saying something about themselves. Obviously the companies have a strange and very high standard as to who should be wearing their clothing if even a super thin model isn't thin enough.
tl;dr: Photoshop in ads is okay to fix small things but shouldn't be used to completely change a person's appearance.
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