Attention Spans

Humans have a pretty short attention span and I think that when it comes to advertising that can be a pretty good thing.  With the thousands and thousands of ads that we are bombarded with everyday our attention spans allow us to glimpse over anything that doesn't seem interesting to us. This is beneficial both to the consumer and the advertisers.  The consumers are able to easily tune out anything that doesn't interest them while advertisers are able to get the attention of their main target market (so long as the ad is designed well).

Keeping with the idea of short attention span I figure this is probably enough to get my point across without making people want to skip through the rest and getting bored. =)